Starlight Glimmer appears to be friendly and welcoming on the outside, and she uses this charm to get ponies to join her cause. Her village is portrayed as a utopia when in reality it is stripping the talents of ponies. She kindly asks ponies to join her cause, but forcefully asks to remove their cutie marks as that is the only way to join her village, if all the ponies are equal. She secretly has her own cutie mark concealed under a painted on equal sign.